MentorU eBroadcast Systems

MPlanet

Marketing Matters Live!
On-location Broadcast
from the American Marketing Association’s Mplanet 2006


1. Mplanet Summary: Overview of the Sessions
(9 min.)

spacer

Nancy Costopulos, Chief Marketing Officer, American Marketing Association

Outlines the key topics and issues marketers face today & how Mplanet sessions address them...    

2. Doing More with Less
(10 min.)

spacer

Tom French, Senior Partner, McKinsey & Company

A discussion of how proliferation in an array of market forces and trends poses new problems for marketers, then suggests...

3. Marketing Metrics: The Metric You May Be Overlooking
(11 min.)

spacer

David Reibstein, William S. Woodside Professor of Marketing, Wharton School of Business

Why traditional marketing metrics are no longer enough…. must tie marketing activities to financial consequences...

4. eBroadcasting: A New Medium for the Age of Content Overload
(10 min.)

spacer

Jesse Wacht, Co-founder, President, MentorU eBroadcast Systems

Explores new communication mediums (like this show) for today’s marketers, designed to reach today’s busy audiences…            

5. Business is Booming: How Baby Boomers are redrawing the landscape
(9 min.)

spacer

Dr. Carol Orsborn, Senior VP and Co-Chair FH BOOM, Fleishman-Hillard

Discusses some fascinating aspects of marketing to the baby boom generation...         

6. Getting started with CIM:  The Customer Interaction Model
(10 min.)

spacer

Jeff Schumacher, Partner, McKinsey & Company

Explains how the Customer Interaction Model can be used to control costs, boost customer value, and reach new markets...         

7. Innovation in Marketing
(11 min.)

spacer

Kathie Thomas, Senior Partner & Co-Chair FH Innovation, Fleishman-Hillard

Discusses how marketers can foster and leverage innovation to achieve better results.

8. How Sony is Reaching Customers through Emerging New Media
(10 min.)

spacer

Mike Fasulo, Sony Electronics, Chief Marketing Officer

Learn how Sony is letting the customer drive the kinds of communication they have with Sony.

9. Measuring ROI for B2B Marketers, Part 1
(9 min.)

spacer

Jim Lenskold, President, Lenskold Group
& Ellis Booker, Editor, B toB Magazine

Discussion of Marketing ROI, of current issues and trends in B2B marketing metrics.         

10. Measuring ROI for B2B Marketers, Part 2
(10 min.)

spacer

Jim Lenskold, President, Lenskold Group
& Ellis Booker, Editor, B to B Magazine

More discussion of Marketing ROI with a focus on what to measure.            

11. Marketing with New Media
(11 min.)

spacer

Paul Woolmington, Founding Partner, Naked Communications

A fresh perspective on how marketers can respond to the emergence of “new media.”             

12. Why the Customer Experience is More Important than Ever
(10 min.)

spacer

Scott Bush, Maritz Research, Chief Marketing Officer

Explains how today’s marketers can use a “customer experience strategy” to drive customer loyalty, retention, and revenue...            

13. Why the move to eBroadcasting is Easier than You Might Think.
(9 min.)

spacer

Jesse Wacht, Co-founder, President, MentorU eBroadcast Systems

Explains how companies can leverage current communication assets to make the transition fast, easy, and even fun.       

14. The Ultimate Team Effort: Customer Message Management
(10 min.)

spacer

Tim Reisterer joins David Kinard, Co-hosts of Marketing Matters Live!

Highlights of Mplanet2006 and how Customer Message Management practices address many of the themes that emerged at the conference.       

15. Making Sales Enablement Topic One
(11 min.)

spacer

John Aiello, CEO, The Savo Group

Eighty percent (80%) of what marketers produce is NOT used by sales forces – explains how to turn that problem around.

16. Innovation for Customer Value: The only kind that matters
(10 min.)

spacer

Michael Treacy, Co-Founder & Chief Strategist, GEN3 Partners

Discusses real-world examples that show how a methodical approach to innovation – and a focus on areas that affect the buying process – can make the difference.    

eBay Lets Cat Out of Bag


eBay reveals how eBroadcasting has enabled the company to more easily build one of the world’s most loyal customer communities.

Play Interview (6 minutes + 2 minute summary)

Free Interactive CD


Learn how eBroadcasting can help you simplify prospecting, selling, customer service, and channel sales – by more effectively sharing knowledge with customer audiences.

Request FREE Guide on CD Now