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Marketing Matters Live!
On-location Broadcast
from the American Marketing Association’s Mplanet 2006

MPlanet 2006 Nancy Costopulos, American Marketing Association’s Chief Marketing Officer, kicks off Mplanet 2006 live from the convention floor.  

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Nancy Costopulos, Chief Marketing Officer, AMA, outlines the key topics and issues marketers face today, then explains how Mplanet attendees and other marketers can work toward viable solutions. Find out:

  • Why performance marketing and metrics are critical for businesses of all sizes
  • The critical new role marketers must play in their organizations – and why they must ring discipline to that role
  • What senior marketers in leadership positions worldwide are thinking about changing consumer dynamics, rapidly evolving media choices, and more.

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