MentorU eBroadcast Systems


Marketing Matters Live!
On-location Broadcast
from the American Marketing Association’s Mplanet 2006

Getting There: Jesse Wacht, MentorU eBroadcasting Systems, shows why the move to eBroadcasting is easier than you might think.

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As the advantages of eBroadcasting become clear, more companies are asking the simple question: HOW? Jesse Wacht, Vice President Business Development,, explains how companies can leverage current communication assets to make the transition fast, easy, and even fun. Hear Jesse discuss:

  • How a radio broadcasting expert can share three simple techniques and turn virtually anyone into a radio host

  • How to quickly and easily identify and reuse content your organization already has and uses every day to train, market, sell, and provide customer support

  • Three principles to apply in the transition to eBroadcasting: make it shorter, deliver it in small “chunks,” and make it more time-efficient for customer audiences.

Back to all Mplanet segments
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eBay reveals how eBroadcasting has enabled the company to more easily build one of the world’s most loyal customer communities.

Play Interview (6 minutes + 2 minute summary)

Free Interactive CD

Learn how eBroadcasting can help you simplify prospecting, selling, customer service, and channel sales – by more effectively sharing knowledge with customer audiences.

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