MentorU eBroadcast Systems

MPlanet

Marketing Matters Live!
On-location Broadcast
from the American Marketing Association’s Mplanet 2006

The ultimate team effort: Customer Message Management with Tim Reisterer

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Tim Reisterer, Co-host of Marketing Matters Live!, joins David Kinard to highlight Mplanet 2006 and explore how Customer Message Management practices address many of the themes that emerged at the conference. Find out how and why marketers can:

  • Transition the focus from justifying the budget to creating customer impact

  • Incorporate ROI measurement, innovation, and user-generated content into strategies and tactics

  • Focus on execution, which is what lets the “big ideas” add true value

  • Work in lock-step with Sales to ensure consistent, quality, impactful messaging to customers.



 
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