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MPlanet

Marketing Matters Live!
On-location Broadcast
from the American Marketing Association’s Mplanet 2006

Innovation in Marketing with Kathie Thomas, Senior Partner & Co-Chair FH Innovation, Fleishman-Hillard

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Kathie Thomas, Fleishman-Hillard Senior Partner and Director of Innovation, discusses how marketers can foster and leverage innovation to achieve better results. Topics include:

  • How four key elements – teamwork, creating ideas, implementing those ideas, and creating measurable value – tie together to enable innovation

  • How a simple test can help individuals and teams understand their innovation “style” – and why having that insight can enable increased innovation

  • Why everyone has the capacity to innovate, and how that capacity can be cultivated
Strategies for fostering innovation in a team or in a large organization – what works and what doesn’t.



 
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