Sheila Murray Bethel
Founding Faculty

Sheila Murray Bethel

CPAE Speaker Hall of Fame


Globally Acclaimed speaker past Chair of the Board and recipient of the CPAE Speaker Hall of Fame .

Host of the National Public Television Specials Making A Difference,

National best-selling author of Making A Difference 12 Qualities That Make You A Leader

Member, Board of Advisors for America's Promise, Chair General Colin L. Powell, USA (Ret)

International Who's Who of Professional and Business Women's Hall of Fame .

Best Selling Author Sheila has authored two books, her latest, Making A Difference, 12 Qualities That Make You A Leader, is a national best seller, published in four languages and sold in seven countries. She is contributor to two other books, Building A Better You, which is about personal excellence and Reflections on Leadership, which also features Peter Senge, M.Scott Peck and other leadership experts. She authored a monograph written exclusively for ASAE's Leadership Foundation entitled Beyond Management to Leadership: Designing the 21st Century Association. Her columns and articles are published regularly worldwide.

In addition Sheila is author of sixteen audio/video training programs benefiting organizations and people around the world.

Globally Acclaimed Speaker "High-energy and funny, timeless and timely, entertaining and educational, powerful and poignant" are the words most often used to describe Sheila's tailored presentations. As an applied behavioral scientist, Sheila brings a unique depth of sensitivity to her specialties of: Change, Leadership, and Personal Excellence Her combination of warmth and sensitivity along with her expertise, substance, inspiration and humor invigorates and energizes people to take action in their business and personal lives. She helps organizations maximize human resources, solve people problems, and increase gross revenues through her ability to take complex issues and translate them into easily understood concepts, skills and actions that everyone can apply.

She has spoken to over one million people in 2,500 presentations in 17 nations. She is recipient of the coveted CPAE Speaker Hall of Fame award, the highest honor bestowed by the National Speakers Association. Her client list reads like a Global Who's Who of Business, Trade Associations, Education and Government.

Television Personality Sheila's new national Public Television Specials, Making A Difference are a magazine format. The programs feature inspirational and informative stories about people in various parts of the country. Some are celebrities, others are local people, all are contributing to the betterment of society.

Their examples inspire viewers to feel that with even a small effort, they too can be a person who makes a difference

Successful Business Woman Sheila's business career began in her twenties when she accepted the challenge of becoming coordinator of an institute that trained brain-injured children. She went on to an award winning sales and sales management career, building two successful organizations.

Sheila has recently been inducted into the International Who's Who of Professional and Business Women's Hall of Fame

As Chair of the Bethel Institute, based in the San Francisco Bay Area, Sheila has served on the adjunct faculties of Indiana-Purdue University, San Francisco State University, and the University of Southern California. She is a member of the Institute of Certified Business Counselors and has earned the C.B.C. designation. In 1990 Sheila interfaced with the White House and the Polish Parliament to consult with and train Polish businesses being transformed by privatization. She established the first privately owned business training center in Eastern Europe, located in Opole, Poland. Her business acumen gives her special insights into the issues so critical in today's competitive marketplace.