Hutson & Lucas
Founding Faculty

Don Hutson & Dr. George Lucas are U.S. Learning -- a training firm comprised of professionals who deliver innovative, high-impact solutions to our clients. In addition to customizing speeches, seminars, and multiple day programs on negotiation, sales, customer service, marketing strategy, and leadership, they also assist corporate and association clients with the development of their own University. Such initiatives improve the coordination and impact of all efforts to enhance learning, and thus the success of their employees, customers and members.

About Dr. George Lucas:

After receiving his Bachelors Degree from the University of Missouri, Dr. George Lucas served in field sales positions with American Hospital Supply Corporation and Pitney Bowes. He then returned to MU to complete his MBA and later his Ph.D. He has served on the Graduate Faculty of Texas A&M University's Marketing Department. In 1987, he joined the graduate faculty of the University of Memphis, where he served for a decade as a Full Professor. He is highly regarded as a speaker, trainer, and expert in marketing strategy, negotiations, retailing, sales, and international marketing.

George is frequently quoted in magazines, newspapers, and trade publications, and is featured on a popular nationally televised program on personal selling. Lucas is the author of several leading business books, including Retailing, Marketing Strategy and Plans, Marketing Strategy Text and Cases, and Strategic Marketing Management. In his training and consulting activities, he has impacted literally thousands of salespeople, buyers, marketing managers, and top executives, representing hundreds of firms, including BellSouth, Wal-Mart, FedEx, Armor All, Proctor and Gamble and International Paper.

About Don Hutson:

Don Hutson's careers in speaking, management and sales have brought him many honors. He successfully worked his way through the University of Memphis, graduating with a degree in Sales. After becoming the #1 salesperson in a national training organization, he established his own training firm and shortly thereafter was in demand as a professional speaker.

Don has addressed over two-thirds of the Fortune 500 Companies and is featured in over 80 training films. Today he is Chairman & CEO of U. S. Learning and makes over 120 speaking appearances per year. Perhaps you have seen him on national television where he is regularly featured on both the Public Broadcasting Station and the TPN Satellite Network.

He is also the author of The Sale and is the co-author of three other books.

Don was elected by his peers to the presidency of the National Speakers Association, and he has received its prestigious "Cavett Award," as member of the year. He was also honored as the 1991 recipient of the International Speakers Hall of Fame Award, and Don was recently named the 1998 Consummate Speaker of the Year.

About U.S. Learning:

U.S. Learning is dedicated to assisting our clients in keeping their people skills at an advanced level in order to grow their enterprises. We do this through the teaching of skills that will result in the formation of strong business relationships and trade alliances. We believe that human resource development should not be an event, but an ongoing process with clear objectives and applications crafted to help our clients turn visions into reality.

U.S. Learning is committed to the enrichment of our clients, our alliance partners and our colleagues through assurance of the highest quality learning experiences possible. Our efforts reflect a combination of advanced technologies, social responsibility and superior ethical conduct.