Orvel Ray Wilson, CSP
An internationally acclaimed author and standing-ovation speaker on sales, marketing, and
management, Wilson's work has taken him to over 500 cities in the U.S., Australia, Canada,
England, Germany and Russia. His content-packed programs are entertaining, motivating and
He is co-author of the run-away best-selling book, Guerrilla Selling: Unconventional Weapons
and Tactics for Increasing Your Sales, published by Houghton-Mifflin, Guerrilla Trade Show
Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads,
and Close More Sales , and Guerrilla TeleSelling: Unconventional Weapons and Tactics for
Getting the Business When You Can't Be There in Person with Mark S.A. Smith, published by
John Wiley & Sons. His newest book is Guerrilla Negotiating, How to Gain a Fair
Advantage in an Unfair World.
A full-time speaker since 1980, his client list has grown to include industry leaders like IBM, AT&T, W.L. Gore, Harris
Corporation, Kodak, Xerox, and Apple Computer. He has taught in the Management Development Programs for the
University of Colorado and the University of Denver, and created innovative business courses for Harbridge House, the
University of Toledo, the Spring Institute for International Studies, and Australia's Canberra College of Advanced Education.
He has even pioneered workshops on capitalism for the Tyumen School of Management in the Russian Republic.
Recognized as a leader by his peers as well, Orvel Ray was elected President of Colorado Chapter of the National Speakers
Association in 1986, and served two additional terms on their Board of Directors. In 1997, he earned the designation,
Certified Speaking Professional. The CSP is the highest earned designation conferred by the National Speakers Association,
and is held by fewer than 250 professional speakers worldwide.
He's led hundreds of large-audience seminars and on-site workshops including "How to Give Exceptional Customer Service",
"Managing Multiple Demands", "Taking Control of Your Workday", "Effective Collection Strategies", "Power Presentation
Skills" and "Dealing With Difficult People". He has also collaborated with best-selling authors to develop seminar versions of
Guerrilla Marketing by Jay Conrad Levinson, The Time Trap by Alec McKenzie, and Don't Do, Delegate! by Jack Kelly
& John Jenks.
Orvel Ray is the President of The Guerrilla Group, Inc., an international training and consulting firm serving clients worldwide.