Sarr & Truax
Founding Faculty

Pamela Larson Truax, MBA, CPCM

Pamela Truax is the owner and president of Accountability Pays™, a company founded in 1989 to conduct sales and marketing training and implementation. In 1997, assessment, strategic planning and facilitation were added as services. She received an MBA from the University of San Diego and is a Certified Professional Consultant to Management (CPCM).

Ms. Truax has spoken and trained in America, Europe, Asia, and Latin America. She co-authored a book on marketing planning called Market Smarter Not Harder. This book and related training programs present a six-step process for creating a customer-driven marketing plan. A CD-Rom and Web Interactive versions are available.

Over the past several years, Ms. Truax has created strategic alliances for Accountability Pays™ with companies such as Training Implementation Services and the Southern California Training Council. She has been a columnist for Breakthrough, a Taiwan sales magazine, and the Denver Business Journal.

Areas Of Competency:

• Sales and Marketing Training
• Executive Accountability Coaching
• Strategic Planning Facilitation (Balanced Scorecard)
• Professional Speaker
• Customer/Internal Assessments

Frank Sarr, M.A.T.

Frank Sarr is the owner and president of Training Implementation Services, a company he founded in 1990 on the premise that the real genius is not in building training programs, but in getting them used. His approach to implementation has produced extraordinary training performances in the life insurance, banking, and the managed care industries.

Mr. Sarr had an 18-year association with CIGNA, where he served as director of all field training, including management development. He also worked for the Wilson Learning Corporation where he marketed training products to the financial services industry throughout the United States, Australia, and Canada.

Mr. Sarr received a Bachelor of Arts degree in economics from the University of Notre Dame and a Master of Arts in Teaching from Oberlin College.

Areas Of Competency:

• Marketing Financial Services to High Net Worth Prospects
• Third Party Marketing -- Casualty & Property / Stockbrokers
• Process Selling
• Needs-Based Selling
• Sales Training
• Management Development
• Recruiting and Selection
• Accountability Performance Systems