Ellen Reid Smith is the original e-Loyalty Guru. She had been developing customer loyalty strategy years before the Internet became popular, so it was only natural that she evolve her expertise into e-loyalty. Her book, e-Loyalty, is published in seven languages and is the definitive work on e-loyalty.
Ellen is the CEO of Reid Smith & Associates, Inc., a company specializing in the development of e-loyalty strategy. Her company assists clients in develop and implement e-loyalty strategy from concept to delivery: customer segmentation, loyalty research, web strategy, reward program designs and forecasts as well as complete ROI studies on websites, loyalty programs and entire interactive departments. All Ellen's work focuses on an organizations most valuable customers, employees or members.
Ellen has designed loyalty programs both online and offline for 17 years. Her clients have included companies such as: American Airlines, Fisher-Price, Hewlett-Packard, UPS, Neiman-Marcus, Visa and others.
Ellen speaks at conferences around the world and sits on several CRM editorial boards.