George Lucas has been active in business education, executive development, and organizational consulting since the early eighties. After receiving his Bachelors degree from the University of Missouri, Columbia, he served in field sales positions with American Hospital Supply Corporation and Pitney Bowes. In 1979, he returned to Missouri to complete his MBA, and later his Ph.D. With his doctorate, he accepted a faculty position on the Graduate Faculty of Texas A&M University, where he served as one of the founding members of the internationally-recognized Center for Retailing Studies. In 1987, he joined the faculty of the University of Memphis, where he achieved the rank of Full Professor in the Fogelman College of Business and Economics, and was chair of the Marketing Department for two years. From 1998 to 2002 he severed as President and COO of U. S. Learning, Inc., a speaking, training and consulting firm headquartered in Memphis, Tennessee. He still serves on the board of this firm headed by Don Hutson, as he operates as an independent consultant. George is the author of several leading books, including Marketing Strategy, and Retailing. He recently co-authored the widely read self-help book – The Contented Achiever. Lucas is presently writing The Contented Negotiator, a skill area in which he has worked as a consultant, coach and trainer since 1995. He has conducted business-to-business negotiation skill development sessions for both buyers and sellers on five continents.
George maintains an active consulting and speaking practice in the areas of negotiation skills, management and leadership, selling and sales management, career development, and strategic marketing. A partial list of his clients includes: Marsh; Primacy Relocation; FedEx; SONOCO; Orgill, Inc.; The New York Times Broadcast Group; SouthTrust Bank; Cavalier Homes, Inc.; National Home Furnishings Association; National Bank of Commerce; American Car Care Centers; and Sealy Mattress.
Lucas lives in Collierville, Tennessee with his wife Linda, and two sons (Taylor and Austin).