About Us: BBP, BBP Radio and MentorU

The Business Problems Rapid Knowledge Delivery and Communication Centers Solve

About Us: BBP, BBP Radio and MentorU

Our mission is connecting people with the knowledge that delivers results. Our vision process was molded and guided by one of our Founding Faculty members, Howard Putnam, the ex-CEO of Southwest Airlines. Southwest determined they were in the transportation business rather than the airline business. Even though they flew similar airplanes, they understood their real competition was buses and trains for low cost transportation in short haul markets. That understanding drove their value proposition.

MentorU adjusted our value proposition in 2004 to focus on a rapid communications value proposition rather than an e learning solution even though we had a scalable delivery toolset that had allowed us to secure clients against e learning leaders like Click2Learn (now Sum Total).

We focus on a RAPID communications and RAPID delivery because delivering the right concise “chunks” of information from people who have the knowledge worldwide to the people that need it within an organization along with giving that organization the tools to participate and manage that process is what drives results far more than complex authoring tools, learning theory or the complex software system implementations that often turn just-in-time into just sometime over the rainbow.

While others consider the bar to be set by slick, expensive to produce, time intensive and exclusionary technologies like streaming video, we set our bar at the most cost effective communication tool of the last 100 years, the telephone. We look at the telephone as Southwest originally looked at buses and trains because the telephone focuses on real time delivery, a concise message and the importance of the messenger (it is also easy to operate by anyone). By the way, compared to the telephone, there are huge customer-driven time and access control benefits of using online rapid knowledge delivery. In addition, there are graphic presentation features that increase the impact and comprehension by 400% over the telephone while actually cutting the cost of each communication.

Our History

Business Best Practices is an educational resource of MentorU which was founded in 1999 by 40 world-class authors, consultants, seminar leaders and former business executives to develop ways to leverage the communication features of the Internet into ways to deliver knowledge to their clients.

The company found that client’s personnel also needed two other types of knowledge, 1) industry specific best practices and training delivered from vendors, suppliers, associations and/or industry focused gurus and lastly, 2) the internal best practices of leaders in each job function within a company or an organization.

In 2001 we released our first scalable Enterprise “Learning Center” for a company with over 250 locations and over 4000 participants. Now we have clients ranging from over 10,000 participants down to a small one location company. All development and database design is headed by Jack Hummer, former technical head of GE Retail Systems.

The Problems that Rapid Knowledge Delivery and Communication Centers Solve

E Learning is a rapidly maturing business solution with two main problems – the TIME and COST of developing and delivering the knowledge/content that a company or an organization’s people need.to produce improved results. (TIME = TIME for Development, Just-in-TIME Access and Just-in-TIME Delivery).

MentorU solves these two problems for clients by taking a Communications focused Rapid Knowledge Delivery Approach with a turnkey toolset that includes powerful rapid authoring, delivery, distribution and management capabilities.

Business Best Practice.com, is an example of some of the front end features of a low-cost (but highly scalable) hosted Knowledge Delivery and Communications Center. In October 2004, the Business Best Practice Radio show was added to showcase yet another live content delivery and distribution tool) that can be blended/mixed into our client’s rapid knowledge delivery plan. (in addition to integrated Web Conferencing which was added in 2003.

Three Impressive Case Studies

The following are knowledge delivery case studies of clients we have worked with.

Association Case Study – The American Association of Critical Care Nurses produced One Million Dollars of Profits in less than two years!View Presentation

Company Results Case Study – How sponsoring and delivering knowledge created many millions of dollars of additional sales for large mutual funds broker.View Presentation

Company Results Case Study – How Sealy Mattress Company differentiated themselves as business partners versus just suppliers.View Presentation

For more details on how such strategies can be implemented today with the knowledge delivery and creation tools you are viewing, call Jesse Wacht, Co-founder and VP of Business Development at 858-268-0880 or email him at jwacht@businessbestpractices.com

Media Only – Online Press Room

The following page is uniquely designed to communicate information about Business Best Practices AND showcase the unique Rapid Knowledge Delivery toolset which enables us to connect business professionals and their companies with the knowledge that delivers results.

Business Best Practices is an educational resource of MentorU which was founded in 1999 by 40 world-class authors, consultants, seminar leaders and former business executives to develop ways to leverage the communication features of the Internet into ways to deliver knowledge to their clients. See below for information on the Founding Faculty of MentorU, Key management Profiles and Photos and contact information.

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