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Business Best Practices Radio Show----2/4/05
Connecting people with the knowledge that produces results
Host: Jesse "Bottom Line Guy" Wacht
Co-founder, Business Best Practices.com


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Listen to the Show Archive by Clicking
the Appropriate Media Link for
each Segment in the Agenda Below.


Contributing Editor: Howard Putnam
Ex-CEO Southwest Airlines
Appears first Friday of every month


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Show Agenda and Guests

Friday, February 4, 2005
Management & Leadership
8:00-8:15 AM PST


Howard's Business Profile

Howard's Personal Site



Applying the Best of Business Best Practices

Howard Putnam, Ex-CEO Southwest Airlines
and Jesse Wacht, The Bottom Line Guy


Special show with Howard and Jesse answering your email questions about how to apply business best practices from past shows and follow up online lessons:


  • Should new tools dictate a new strategy for a company?
  • How to use negotiation to build loyal partners (instead of each of you clawing to get the advantage)
  • How to say more with less words (a vital skill for communicating to everybody’s stressed attention spans)
Customer Acquisition & Retention
8:15-8:30 AM PST


Al's Business Profile

Al's Company Site



Customer Loyalty: Facts and Myths

Al Fitzgerald, President and Founder of Answers Research



  • A MAJOR assumption about customer loyalty that is just plain WRONG (Millions of dollars are wasted every year because hardly anybody has figured this out!)
  • Customer satisfaction doesn’t drive loyalty (find out what does)
  • Where to spend corporate dollars to secure your customers from the competition
Customer Loyalty & Communication
8:30-8:45 AM PST


Al's Business Profile

Al's Company Site



Customer Loyalty: Facts and Myths, continued

Al Fitzgerald, President and Founder of Answers Research



  • 3 different strategies for keeping the 3 different types of customers loyal to your brand
  • What to measure and what to do about it when the news ain’t so good
  • How to compete and WIN against a strong competitor (hint: you need to pick the right battles)
Bottom-line Wrap-up plus Q & A
8:45-9:00 AM PST




Bottom-line Wrap-up plus Q & A
Host, Jesse Wacht with Howard Putnam


  • Putting It All Together: Insights, Input and Integration of the topics from today's guest with Jesse and Howard as they wrap up and give their take from a people, process and management implementation angle.


Past Show Agendas with Links to Archives

9/24/04--Four Segments - Putnam, McKain, Gitomer, Putnam/Wacht

10/1/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht


10/8/04--Four Segments - Faust, Alessandra, Alessandra, Faust/Wacht

10/15/04--Four Segments - CRM, Roebke, Higby, Davis/Wacht

10/22/04--Four Segments - Jensen, Parinello, Jensen, Parinello/Wacht

10/29/04--Four Segments - Temple, Cathcart, Cathcart Temple/Wacht

11/05/04--Four Segments - Putnam, Stein, Alessandra, Putnam/Wacht

11/12/04--Replay of Premier Show Featuring- Putnam, McKain, Gitomer, Putnam/Wacht

11/19/04--Four Segments - Downs, Downs, Brody, Downs/Wacht

11/26/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht

12/03/04--“Best Of” Strategies to Create a Competitive Advantage in 2005

12/10/04--Four Segments - Boyd/Watt, Buterin, Boyd/Watt, Buterin/Boyd/Watt&Wacht

12/17/04--Four Segments - Reid Smith for 3 segments then Reid Smith&Wacht

12/24/04--Special Holiday Replay of The "Best Of" Show on 12/3/04

12/31/04--Special Holiday Replay of The "Best Of" Show on 12/3/04

01/07/05--Howard & Jesse QA Show

01/14/05--Four Segments - Kostner, Kostner, Pinskey, Kostner&Wacht

01/21/05--Four Segments - Faust, Stein, Stein, Faust & Wacht

01/28/05--Four Segments - Lucas, Thomas, Thomas, Lucas & Wacht


About Business Best Practice Radio

Internet radio with a supporting Web site...a powerful combination for delivering business best practices that you can quickly absorb and immediately apply to your business.

In each of the four 15-minute segments of the Internet radio show you "take-away" fresh, up-to-the-minute, concise modules of information from world-class business experts that will leave your competitors in the dust. Information that you can't get in print or some stagnant Web site. And from our continuously updated supporting Web site, BusinessBestPractices.com, you'll be able to access more in-depth information on the show's "take-aways."

If you experience any difficulty, please send an

email to support@businessbestpractices.com .



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