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Business Best Practices Radio Show--3/18/05
Connecting people with the knowledge that produces results
Host: Jesse "Bottom Line Guy" Wacht
Co-founder, Business Best Practices.com


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each Segment in the Agenda Below.


Contributing Editor: Howard Putnam
Ex-CEO Southwest Airlines
Appears first Friday of every month


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Show Agenda and Guests
Friday, March 18, 2005
Management & Leadership
8:00-8:09 AM PST


Chris's Business Profile

Chris's Company Site



Multiplying Leaders and Increasing Manager Performance via a New Communication Paradigm

Chris Murch, President of wsRadio.com



  • How to communicate your message with maximum comprehension, lowest cost and easiest access on a 24/7 basis
  • Face-to-face meetings, web conferencing, corporate internet radio – How to choose which one is best for you
  • Latest research on the optimum length of a presentation (which hardly anyone is practicing) to get maximum comprehension and impact.
  • A new communication paradigm that will literally force you to create a clear, concise and compelling message – everytime.
Customer Acquisition & Retention
8:13-8:23 AM PST


Jerry's Business Profile

Jerry's Personal Site



How to Design and Deliver Persuasive Web Presentations

Jerry Cahn, Ph.D., J.D.,
presentation expert and organizational strategist


  • How to capture and keep the attention of an online audience with the collective attention span of a gnat on valium
  • How to create “customer driven” images, charts and titles that keep your audience riveted to your online presentation instead of surfing the internet (even experienced presenters can get this one wrong)
  • The “unforgivable” sin that makes your presentation (and you) boring, Boring, BORING
  • How to connect with your listener’s entire brain by using these tips on how to format your message
Customer Loyalty & Communication
8:27-8:38 AM PST


Jerry's Business Profile

Jerry's Personal Site



How to Design and Deliver Persuasive Web Presentations, continued

Jerry Cahn, Ph.D., J.D.,
presentation expert and organizational strategist



  • How to increase the retention of your presentation by a whopping 400% (presenters who used this technique were rated more persuasive, credible and interesting)
  • How to use children’s stories to tap deeply into the psyche of your audience and drive home your message at a subliminal level
  • What you must rehearse to make your presentation a blockbuster (most people waste their time focusing on things that don’t make a speck of difference or could totally hose the presentation)
  • 6 techniques of “power language” that will skyrocket your audience’s comprehension (when they leave your presentation, they’re going to feel like they’re Einstein)
Bottom-line Wrap-up plus Q & A
8:42-8:52 AM PST




Bottom-line Wrap-up plus Q & A
Host, Jesse Wacht with Chris Murch


  • Putting It All Together: Insights, Input and Integration of the topics from today's guest with Jesse and Chris as they wrap up and give their take from a people, process and management implementation angle.


Past Show Agendas with Links to Archives

9/24/04--Four Segments - Putnam, McKain, Gitomer, Putnam/Wacht

10/1/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht


10/8/04--Four Segments - Faust, Alessandra, Alessandra, Faust/Wacht

10/15/04--Four Segments - CRM, Roebke, Higby, Davis/Wacht

10/22/04--Four Segments - Jensen, Parinello, Jensen, Parinello/Wacht

10/29/04--Four Segments - Temple, Cathcart, Cathcart Temple/Wacht

11/05/04--Four Segments - Putnam, Stein, Alessandra, Putnam/Wacht

11/12/04--Replay of Premier Show Featuring- Putnam, McKain, Gitomer, Putnam/Wacht

11/19/04--Four Segments - Downs, Downs, Brody, Downs/Wacht

11/26/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht

12/03/04--“Best Of” Strategies to Create a Competitive Advantage in 2005

12/10/04--Four Segments - Boyd/Watt, Buterin, Boyd/Watt, Buterin/Boyd/Watt&Wacht

12/17/04--Four Segments - Reid Smith for 3 segments then Reid Smith&Wacht

12/24/04--Special Holiday Replay of The "Best Of" Show on 12/3/04

12/31/04--Special Holiday Replay of The "Best Of" Show on 12/3/04

01/07/05--Howard & Jesse QA Show

01/14/05--Four Segments - Kostner, Kostner, Pinskey, Kostner&Wacht

01/21/05--Four Segments - Faust, Stein, Stein, Faust & Wacht

01/28/05--Four Segments - Lucas, Thomas, Thomas, Lucas & Wacht

02/04/05--Four Segments - Putnam & Wacht, Fitzgerald, Fitzgerald, Putnam & Wacht

02/11/05--Four Segments - Bethel, McMahon, McMahon, Bethel & Wacht

02/18/05--Four Segments - Allan Hoffmanner and Jesse Wacht

02/25/05--Special January 14, 2005 Replay

03/4/05--Special February 4, 2005 Replay

03/11/05--Eric Chester with Jesse Wacht


About Business Best Practice Radio

Internet radio with a supporting Web site...a powerful combination for delivering business best practices that you can quickly absorb and immediately apply to your business.

In each of the four 15-minute segments of the Internet radio show you "take-away" fresh, up-to-the-minute, concise modules of information from world-class business experts that will leave your competitors in the dust. Information that you can't get in print or some stagnant Web site. And from our continuously updated supporting Web site, BusinessBestPractices.com, you'll be able to access more in-depth information on the show's "take-aways."

If you experience any difficulty, please send an

email to support@businessbestpractices.com .



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