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Business Best Practices Radio Show Archive--6/3/05
Connecting people with the knowledge that produces results


Host: Jesse "Bottom Line Guy" Wacht
Co-founder, Business Best Practices.com


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Listen to the Show Archive by Clicking
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each Segment in the Agenda Below.


Contributing Editor: Howard Putnam
Ex-CEO Southwest Airlines
Appears first Friday of every month


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Show Agenda and Guests
Friday, June 3, 2005
Management & Leadership
8:00-8:09 AM PST


Howard's Business Profile

Howard's Personal Site



3 Management Strategies to Kick Your Competition's Butt via a Rapid Knowledge Delivery (Hint: radio/communication)

Howard Putnam, Contributing Editor
and Ex-CEO of Southwest Airlines


  • How you can update, involve and reinforce you company vision and mission as an ongoing strategic process.
  • How to build a knowledge based culture throughout your organization.
  • How to do the above faster, better and less expensively with tools that reflect today's changing rules of engagement.
Customer Acquisition & Retention
8:13-8:23 AM PST


Chris's Business Profile

Chris's Company Site



3 Sales and Marketing Strategies to Kick Your Competition's Butt via a Rapid Knowledge Delivery Plan (Hint: radio/communication)

Howard Putnam, Contributing Editor
and Ex-CEO of Southwest Airlines

Chris Murch, President of wsRadio

  • How to Leverage Sales Best Practices from inside and outside your organization on a 24/7 basis.
  • Differentiate, Differentiate, Differentiate in your customer's eyes - people, products and business value.
  • How to Sell More by marketing, prospecting and selling in a way that your customer needs to buy (and hear).
Customer Acquisition & Retention
8:27-8:38 AM PST


Howard's Business Profile

Howard's Personal Site



3 Customer and Brand Loyalty Strategies to Kick Your Competition's Butt via a Rapid Knowledge Delivery Plan (Hint: radio/communication)

Howard Putnam, Contributing Editor
and Ex-CEO of Southwest Airlines

Chris Murch, President of wsRadio



  • How to create the intangible features that are the keys to Brand and Customer Loyalty - ones competitors can't match!
  • Online loyalty? Going beyond the sameness of web sites and email newsletters to create real customer business value.
  • Communicate, Communicate, Communicate - how to make it a two way street that creates customers who are apostles (raving fans, etc.)
Monthly Q & A Segment plus Bottom-line Wrap-up
8:42-8:52 AM PST




Wrap-up of Today's Nine Strategies and a preview of the next four shows in the Rapid Knowledge Delivery Series

Howard Putnam, Contributing Editor
and Ex-CEO of Southwest Airlines


  • Putting It All Together: Howard and Jesse review how to execute a plan that can simultaneously executes the nine strategies discussed today PLUS a preview of the four upcoming shows that will demonstrate different tactical variations that can be applied to your organization.


Past Show Agendas with Links to Archives

9/24/04--Four Segments - Putnam, McKain, Gitomer, Putnam/Wacht

10/1/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht


10/8/04--Four Segments - Faust, Alessandra, Alessandra, Faust/Wacht

10/15/04--Four Segments - CRM, Roebke, Higby, Davis/Wacht

10/22/04--Four Segments - Jensen, Parinello, Jensen, Parinello/Wacht

10/29/04--Four Segments - Temple, Cathcart, Cathcart Temple/Wacht

11/05/04--Four Segments - Putnam, Stein, Alessandra, Putnam/Wacht

11/12/04--Replay of Premier Show Featuring- Putnam, McKain, Gitomer, Putnam/Wacht

11/19/04--Four Segments - Downs, Downs, Brody, Downs/Wacht

11/26/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht

12/03/04--“Best Of” Strategies to Create a Competitive Advantage in 2005

12/10/04--Four Segments - Boyd/Watt, Buterin, Boyd/Watt, Buterin/Boyd/Watt&Wacht

12/17/04--Four Segments - Reid Smith for 3 segments then Reid Smith&Wacht

12/24/04--Special Holiday Replay of The "Best Of" Show on 12/3/04

12/31/04--Special Holiday Replay of The "Best Of" Show on 12/3/04

01/07/05--Howard & Jesse QA Show

01/14/05--Four Segments - Kostner, Kostner, Pinskey, Kostner&Wacht

01/21/05--Four Segments - Faust, Stein, Stein, Faust & Wacht

01/28/05--Four Segments - Lucas, Thomas, Thomas, Lucas & Wacht

02/04/05--Four Segments - Putnam & Wacht, Fitzgerald, Fitzgerald, Putnam & Wacht

02/11/05--Four Segments - Bethel, McMahon, McMahon, Bethel & Wacht

02/18/05--Four Segments - Allan Hoffmanner and Jesse Wacht

02/25/05--Special January 14, 2005 Replay

03/4/05--Special February 4, 2005 Replay

03/11/05--Eric Chester with Jesse Wacht

03/18/05--Four Segments - Murch, Cahn, Cahn, Murch & Wacht

03/25/05--Special December 3, 2004 Replay

04/01/05--Four Segments - Putnam, Samuel, Samuel, Putnam & Wacht

04/08/05--Special 12/5/05 Replay

04/15/05--Susan Willett Bird

04/22/05--Eric Chester

04/29/05--Special 1/14/05 Replay

05/06/05--Putnam, Putnam/Murch, Putnam/Murch, Putnam/Wacht



About Business Best Practice Radio

Internet radio with a supporting Web site...a powerful combination for delivering business best practices that you can quickly absorb and immediately apply to your business.

In each of the four 15-minute segments of the Internet radio show you "take-away" fresh, up-to-the-minute, concise modules of information from world-class business experts that will leave your competitors in the dust. Information that you can't get in print or some stagnant Web site. And from our continuously updated supporting Web site, BusinessBestPractices.com, you'll be able to access more in-depth information on the show's "take-aways."

If you experience any difficulty, please send an

email to support@businessbestpractices.com .



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