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Business Best Practices Radio Show 10-1-04
Connecting people with the knowledge that produces results
Host: Jesse "Bottom Line Guy" Wacht
Co-founder, Business Best Practices.com

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Listen to the Show Archive by Clicking
the Appropriate Media Link for
each Segment in the Agenda Below.

Contributing Editor: Howard Putnam
Ex-CEO Southwest Airlines
Appears first Friday of every month

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Friday, October 1, 2004, 8 AM PST
Schedule Guests and Agenda
Management & Leadership
8:00-8:15 AM PST

Business Profile

Howard's Personal Site

The Rules of Engagement are Changing
Howard Putnam, Ex-CEO Southwest Airlines

  • The 3 forgotten tools that steer you safely through today’s chaos.
  • Earnings down? 3 principles of leadership so critical to improving the quality as well as the quantity of your company’s earnings.
  • Howard reveals the secret to attracting, developing and growing the people that made Southwest Airlines #1…most companies do this WRONG and lose big time.
Customer Acquisition & Retention
8:15-8:30 AM PST

Business Profile

Jeffrey's Personal Site

The Little RED Book of Selling
Jeffrey Gitomer, Trainer and Sales Columnist

Why People Buy mentality vs. selling them:
  • Prepare to win or lose to someone who is…info-guerilla tactics on how to get the good, bad and ugly information about your prospect before you call.
  • 13½ ways to use creativity to differentiate and dominate…made you look, didn’t we?
  • If you can’t get in front of the real decision maker, you suck…quit whining and find out all the stupid things you’re doing that kill your chances of ever getting an appointment.
Customer Loyalty & Communication
8:30-8:45 AM PST

Business Profile

Jeffrey's Personal Site

Turning The Little RED Book of Selling Into Loyal Customers
Jeffrey Gitomer, Trainer and Sales Columnist

  • RED selling = how they want to buy.
  • How RED selling converts satisfied customers into loyal ones.
  • The 3 biggest obstacles to a RED selling and service approach
Bottom-line Wrap-up plus Q & A
8:45-9:00 AM PST

Bottom-line Wrap-up plus Q & A
Host, Jesse Wacht with Howard Putnam

  • Putting It All Together: Insights, Input and Integration of the topics from today's guests with Jesse and Howard as they wrap up and give their take from the people, process and implementation angle.

Past Show Agendas with Links to Archives

9/24/04--Four Segments - Putnam, McKain, Gitomer, Putnam/Wacht

About Business Best Practice Radio

Internet radio with a supporting Web site...a powerful combination for delivering business best practices that you can quickly absorb and immediately apply to your business.

In each of the four 15-minute segments of the Internet radio show you "take-away" fresh, up-to-the-minute, concise modules of information from world-class business experts that will leave your competitors in the dust. Information that you can't get in print or some stagnant Web site. And from our continuously updated supporting Web site, BusinessBestPractices.com, you'll be able to access more in-depth information on the show's "take-aways."

If you experience any difficulty, please send an

email to support@businessbestpractices.com .