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Business Best Practices Radio Show
12-10-04

Connecting people with the knowledge that produces results
Host: Jesse "Bottom Line Guy" Wacht
Co-founder, Business Best Practices.com


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Listen to the Show Archive by Clicking
the Appropriate Media Link for
each Segment in the Agenda Below.


Contributing Editor: Howard Putnam
Ex-CEO Southwest Airlines
Appears first Friday of every month


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Show Agenda and Guests

Friday, December 10, 2004, 8 AM PST
Management & Leadership
8:00-8:15 AM PST


Business Profile

Carolyn and Ruth-Anne's Personal Site




It’s All About the Experience!

Carolyn Watt and Ruth-Anne Boyd of
The Customer Experience Company


  • Customers don’t remember what you do…here’s what they do remember that brings them back to you over and over again.
  • Logic, shmogic…what sells is emotion. Find out how you can set up a process to do it easily, ethically and elegantly.
  • How to find a “secret” source of information within your organization that will create the ultimate customer experience
Customer Acquisition & Retention
8:15-8:30 AM PST


Business Profile

Leslie's Personal Site




Secrets to Scheduling the Executive Level Sales Call

Leslie Buterin, Author and Founder of
Top Dog Consulting


  • How to approach high-level decision makers without feeling like a weenie begging for attention.
  • How to go over the head of the executive gatekeeper without ticking him off and get to the top executive.
  • The secret language of executives…learn the lingo that will position you as a top dog, an equal, who belongs at the top
Customer Loyalty & Communication
8:30-8:45 AM PST


Business Profile

Carolyn and Ruth-Anne's Personal Site




It’s All About the Experience! (con’t)

Carolyn Watt and Ruth-Anne Boyd of
The Customer Experience Company


  • How to design a master plan to create experiences that customers will rave about to their friends and family.
  • The Customer Experience Statement-how it works with your vision and mission statements to apply the values of your company.
  • The Touchpoint Map…the detailed action plan for what to do, how to do it, when to do it and with whom that will keep your staff and the customers smiling.
Bottom-line Wrap-up plus Q & A
8:45-9:00 AM PST


Jesse's Business Profile



Bottom-line Wrap-up plus Q & A
Host, Jesse Wacht with
Carolyn Watt and Ruth-Anne Boyd


  • Putting It All Together: Insights, Input and Integration of the topics from today's guests with Jesse, Carolyn and Ruth-Anne as they wrap up and give their take from a people, process and management implementation angle.


Past Show Agendas with Links to Archives

9/24/04--Four Segments - Putnam, McKain, Gitomer, Putnam/Wacht

10/1/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht


10/8/04--Four Segments - Faust, Alessandra, Alessandra, Faust/Wacht

10/15/04--Four Segments - CRM, Roebke, Higby, Davis/Wacht

10/22/04--Four Segments - Jensen, Parinello, Jensen, Parinello/Wacht

10/29/04--Four Segments - Temple, Cathcart, Cathcart Temple/Wacht

11/05/04--Four Segments - Putnam, Stein, Alessandra, Putnam/Wacht

11/12/04--Replay of Premier Show Featuring- Putnam, McKain, Gitomer, Putnam/Wacht

11/19/04--Four Segments - Downs, Downs, Brody, Downs/Wacht

11/26/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht

12/03/04--“Best Of” Strategies to Create a Competitive Advantage in 2005




About Business Best Practice Radio

Internet radio with a supporting Web site...a powerful combination for delivering business best practices that you can quickly absorb and immediately apply to your business.

In each of the four 15-minute segments of the Internet radio show you "take-away" fresh, up-to-the-minute, concise modules of information from world-class business experts that will leave your competitors in the dust. Information that you can't get in print or some stagnant Web site. And from our continuously updated supporting Web site, BusinessBestPractices.com, you'll be able to access more in-depth information on the show's "take-aways."

If you experience any difficulty, please send an

email to support@businessbestpractices.com .



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