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Business Best Practices Radio Show
12/17/04

Connecting people with the knowledge that produces results
Host: Jesse "Bottom Line Guy" Wacht
Co-founder, Business Best Practices.com


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Listen to the Show Archive by Clicking
the Appropriate Media Link for
each Segment in the Agenda Below.


Contributing Editor: Howard Putnam
Ex-CEO Southwest Airlines
Appears first Friday of every month


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Show Agenda and Guests
Management & Leadership
8:00-8:15 AM PST


Business Profile

Ellen's Personal Site




Leadership Secrets of Successful Trailbosses

Ellen Reid Smith, President of Reid Smith & Associates, Inc. and Author of e-Loyalty and Cowgirl Smarts: How to Kick-Ass in Business


  • What a successful roundup can show us about building a disciplined, loyal and focused team in business…down to the last dogie.
  • Convincing your wranglers to “make a good hand” – what it means on the trail and how it can catapult cooperation on your team.
  • How to eliminate competing factions and displaced loyalty on your team by knowing this leadership secret of successful trailbosses.
Customer Acquisition & Retention
8:15-8:30 AM PST


Business Profile

Ellen's Personal Site




Using Cowgirl Smarts and e-Loyalty Strategy to Retain Online Customers

Ellen Reid Smith, President of Reid Smith & Associates and Author of e-Loyalty and Cowgirl Smarts: How to Kick-Ass in Business


  • Wild West cowgirls knew how to engender loyalty. After all, they got the right to vote 13 years before their Eastern sisters. Learn to use cowgirl smarts to build e-loyalty—It’s about letting your spurs speak louder than words.
  • Online loyalty? Yes, Virginia, there is such a thing…find out how to turn today’s fickle, fussy customers into loyal ones without getting manure on your shoes.
  • Learn how this high-tech cowgirl identifies, attracts and retains her most valuable customers.
Customer Loyalty & Communication
8:30-8:45 AM PST


Business Profile

Ellen's Personal Site



Employee Loyalty as the First Step in Generating Customer Loyalty

Ellen Reid Smith, President of Reid Smith & Associates and Author of e-Loyalty and Cowgirl Smarts: How to Kick-Ass in Business


  • Why your employees must ride for the brand before customers will be loyal.
  • Managing creative employees is like herding cats…find out how to round them up and get them to kick ass and build loyal customers.
  • Are a few of your sales people wild mavericks? Hear how a horse trainer tames mavericks to lead the herd.
  • The “magic” ingredient for keeping your employees moving, moving, moving.
Bottom-line Wrap-up plus Q & A
8:45-9:00 AM PST


Jesse's Business Profile



Wrap-up: Make Your New Year’s Resolution to Improve your Customer Loyalty Using Some Cowgirl Smarts with host Jesse Wacht and Ellen Reid Smith


  • Putting It All Together: Taking stock of the year’s past roundups and planning how to improve future roundups from a people, process and management implementation angle. Yee Ha!


Past Show Agendas with Links to Archives

9/24/04--Four Segments - Putnam, McKain, Gitomer, Putnam/Wacht

10/1/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht


10/8/04--Four Segments - Faust, Alessandra, Alessandra, Faust/Wacht

10/15/04--Four Segments - CRM, Roebke, Higby, Davis/Wacht

10/22/04--Four Segments - Jensen, Parinello, Jensen, Parinello/Wacht

10/29/04--Four Segments - Temple, Cathcart, Cathcart Temple/Wacht

11/05/04--Four Segments - Putnam, Stein, Alessandra, Putnam/Wacht

11/12/04--Replay of Premier Show Featuring- Putnam, McKain, Gitomer, Putnam/Wacht

11/19/04--Four Segments - Downs, Downs, Brody, Downs/Wacht

11/26/04--Four Segments - Putnam, Gitomer, Gitomer, Putnam/Wacht

12/03/04--“Best Of” Strategies to Create a Competitive Advantage in 2005

12/10/04--Four Segments - Boyd/Watt, Buterin, Boyd/Watt, Buterin/Boyd/Watt&Wacht




About Business Best Practice Radio

Internet radio with a supporting Web site...a powerful combination for delivering business best practices that you can quickly absorb and immediately apply to your business.

In each of the four 15-minute segments of the Internet radio show you "take-away" fresh, up-to-the-minute, concise modules of information from world-class business experts that will leave your competitors in the dust. Information that you can't get in print or some stagnant Web site. And from our continuously updated supporting Web site, BusinessBestPractices.com, you'll be able to access more in-depth information on the show's "take-aways."

If you experience any difficulty, please send an

email to support@businessbestpractices.com .



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