About the Corporate eBroadcast Network

The Problems eBroadcast Centers Solve

About Corporate eBroadcast Network:

The Corporate eBroadcast Network represents a partnership between wsRadio.com, a powerful interactive online production, archiving and broadcast company and MentorU.com, an online eBroadcast and Learning Center Application Service Provider. The resulting Corporate eBroadcast Network and eBroadcast produces a PRIVATE yet accessible eBroadcast System that has substantial advantages over other forms of knowledge transfer and communication.

More importantly, the unique combination of turnkey elements can be designed to provide companies, franchises, associations or distribution dependent organizations, a high impact just-in-time method of seizing a cost, productivity and virtual performance advantage over their competition.

About MentorU:

Our mission is connecting people with the knowledge that delivers results. Our vision process was molded and guided by one of our Founding Faculty members, Howard Putnam, the former CEO of Southwest Airlines. Southwest determined they were in the transportation business rather than the airline business. Even though they flew similar airplanes, they understood their real competition was buses and trains for low cost transportation in short haul markets. That understanding drove their value proposition.

MentorU adjusted our value proposition in 2004 to focus on a rapid communications value proposition rather than an e learning solution even though we had a scalable delivery toolset that had allowed us to secure clients against e learning leaders like Click2Learn (now Sum Total).

We focus on a RAPID communications and RAPID delivery because delivering the right concise “chunks” of information from people who have the knowledge worldwide to the people that need it within an organization along with giving that organization the tools to participate and manage that process is what drives results far more than complex authoring tools, learning theory or the massive software system implementations that often turn just-in-time into “just sometime over the rainbow”.

While others consider the bar to be set by slick, expensive to produce, time intensive and exclusionary technologies like streaming video (excluded by many companies to prevent choking their IT systems – or by individuals without broadband access), we set our bar at the most cost effective communication tool of the last 100 years, the telephone. We look at the telephone as Southwest originally looked at buses and trains because the telephone focuses on real time delivery, a concise message and the importance of the messenger (it is also easy to operate by anyone). By the way, unlike the telephone call which often comes at an inconvenient time, concise targeted radio archives and follow-up multimedia presentations form a customer controlled, time efficient and productivity enhancing communication system – all while actually cutting the cost of each communication.

Our History

MentorU was founded in 1999 by 40 world-class authors, consultants, seminar leaders and former business executives to develop ways to leverage the communication features of the Internet into ways to deliver knowledge to their clients.

The company found that client’s personnel also needed two other types of knowledge, 1) industry specific best practices and training delivered from vendors, suppliers, associations and/or industry focused gurus and lastly, 2) the internal best practices of leaders in each job function within a company or an organization.

In 2001 we released our first scalable Enterprise “Learning Center” for a company with over 250 locations and over 4000 participants. Now we have clients ranging from over 25,000 participants down to a small one location retail service company. All development and database design is headed by Jack Hummer, former technical head of GE Retail Systems.

The Problems that eBroadcast Centers Solve

eLearning has provided many companies with a 24/7 method of delivering knowledge to their team members and employees while reducing live face to face cost, personnel and scheduling problems. While MentorU has helped companies solve those problems by implementing our learning centers, many of those clients still faced the considerable TIME and COST barriers of developing and delivering the all the knowledge/content that a company or an organization’s people need to produce improved results.

The live and archived radio show and follow-up multimedia lessons that MentorU added since 2004, solve the two main problems with eLearning by creating a turnkey eBroadcasting System based communication solution for a company’s four targeted customer audiences.

Three Impressive Case Studies

The following are knowledge delivery case studies of clients we have worked with.

Association Case Study – The American Association of Critical Care Nurses produced One Million Dollars of Profits in less than two years! View Presentation

Company Results Case Study – How sponsoring and delivering knowledge created many millions of dollars of additional sales for large mutual funds broker.View Presentation

Company Results Case Study – How Sealy Mattress Company differentiated themselves as business partners versus just suppliers.View Presentation

For more details on how such strategies can be implemented today with the knowledge delivery and creation tools you are viewing, call Jesse Wacht, Co-founder and VP of Business Development at 858-268-0880 or email him at jwacht@businessbestpractices.com